LADD & CO. · CAPITAL · FOR INVESTORS
Private equity and venture principals.
The principals who run other people's capital for a living are the most selective allocators of their own.
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A principal whose profession is investing does not need a thesis explained. They need deal flow that is genuinely proprietary, structured by someone who understands the work, in transactions outside the mandate of the fund they run. What usually reaches them is the opposite: intermediated, picked over, and offered with an alignment that exists in the deck and not in the structure.
The division is built for the way this principal actually evaluates. The transaction is proprietary to the firm, structured before it is shown, and carried by the firm's own capital on the same terms. The principal sees what the firm saw, on the basis the firm committed, and decides as they would on any position they take with their own money. There is no pool and no discretion surrendered. It is a direct position, assessed and chosen.
The principal recognises the model because it is the one they would build. The firm's interest and theirs are the same instrument, not the same sentence.
Participation is by invitation and subject to eligibility. It begins with a conversation between principals.